Research Target Audience - Frequency of reading bedtime stories
introduction
As part of my research, I focused on the target audience for our storytelling app. This study looks into how often adults in different countries read bedtime stories to ‘their’ children and explores the cultural factors that influence these differences. To conduct my research, I used the Library Literature Study CMD method.
Process
To find data on my topic, I searched for keywords like "frequency storytelling," "attention span children," "reading in cultures," and "reading occasions" on the internet. During my search, I came across several studies related to our project, but only one source provided enough useful data and insights that were relevant to what I wanted to achieve. One thing this study lacked was information on how storytelling differs across cultures, but this wasn’t as significant compared to the other key areas for the outcome of our final product.
Conclusion
Understanding our target audience and their approach to storytelling for children is crucial for this project. After conducting my research, I’ve gained valuable insights and knowledge that will benefit us in the long run.
The document of my research can be found inside appendices